At Genuent, our seasoned industry professionals speak your language and understand the culture and drivers within your organization. We ask the right questions, listen to your answers and work with you to determine your goals and IT staffing needs. However, we don’t just stop there. We go a step further and translate your goals and needs into actionable job requirements. Through effective sourcing and recruiting strategies, we ensure that our team exceeds your expectations. Our leadership team consists of a handpicked group of individuals that have demonstrated excellence in the Information Technology staffing space. Our leaders oversee all client projects to maximize opportunities and develop even greater recruitment strategies.
President and CEO
Kip Wright is President & CEO of Genuent, a Willis Group Company. Wright is a staffing industry veteran instrumental in shifting the landscape of the human capital industry. Known as a passionate leader with an innate ability to drive both growth and organizational efficiencies, Wright is responsible for all facets of executive strategy and leadership for the Genuent organization.
In his 26-year career, Wright has served in numerous leadership roles with public and private staffing and workforce solution companies. As Senior Vice President of Manpower, North America, he successfully led Manpower’s $2 billion contingent staffing line of business for the United States and Canada. Wright also served as Senior Vice President of ManpowerGroup Solutions in North America, which include service offerings of Recruitment Process Outsourcing (RPO), Managed Services Provider (MSP) and Talent Based Outsourcing (TBO). Wright joined ManpowerGroup through the acquisition of COMSYS / TAPFIN where he served in several executive roles including Senior Vice President of Managed Solutions, Chief Financial Officer and President of TAPFIN. Wright began his career as an auditor with Ernst & Young.
Considered a leader in the field of human capital and workforce fulfillment, Wright is the recipient of numerous awards. He is a five-time recipient of Staffing Industry Analysts’ “Staffing 100” award, recognizing the most influential leaders in the staffing industry. Under his direction, TAPFIN became the gold standard for contingent workforce management providers, and was the largest global MSP for four years running. TAPFIN has also been recognized by Everest Group as the top performer in the MSP space for the last three years.
Wright carries his business degree from Louisiana State University. He currently serves on the board of Genesys Talent and has participated on numerous other boards, including OnForce and Homemade Gourmet.
Executive Vice President
Michelle Wren joined Genuent as Executive Vice President – Delivery in 2014. She has embraced the changes of the staffing industry over the last 20 years and brings a unique talent to Willis Group. Michelle’s experience in the staffing industry includes expertise in the Information Technology, finance and accounting, and engineering verticals. In her role at Willis Group, Michelle is responsible for strategic performance optimization and recruiter productivity.
Drawing upon her entrepreneurial spirit, Michelle started a boutique staffing firm early in her career. Along with her partners, they organically grew the start-up into a thriving operation that was acquired by Metamor, which later became known as COMSYS.
During her successful career with COMSYS, currently known as Experis, Michelle pioneered the Leadership Development Program, leveraging the value a great leadership team contributes to the success of an organization. Recognized as an innovative and inspirational leader, Michelle was the architect of the Common Operating Model which leveraged technology and best practices across the organization. Michelle was later appointed the Ambassador of Integration, driving the seamless transition of the COMSYS and Manpower organizations following the acquisition.
Under her leadership, the Centralized Recruiting Division achieved 70% year over year revenue growth resulting in $150 million in annualized revenue while increasing Gross Margin Percentage and EBITDA.
Executive Vice President, Business Development, North America
Matt Eckert joined Genuent as Executive Vice President – Business Development, North America in 2014. Matt is responsible for leading the business development efforts for all lines of business covering Rochester, New York City, Atlanta, Houston, Dallas, Southern California and Sacramento markets. Under Matt’s leadership, Genuent has improved key financial indicators including Gross Margin Percentage and EBITA.
Prior to joining Willis Group, he was Principal at UHY Advisors leading their resource solutions practice, focused on talent management solutions around technology, finance, accounting, and internal audit. Previously, Matt was Managing Director for Experis, formerly known as COMSYS, responsible for leading the Houston market with annual revenues of $70 million. Under Matt’s leadership, the Houston market grew 35% and was the top market in the Experis organization peaking at 525 billable consultants.
Director of Professional Development
John Nelson currently serves Genuent as the Director of Professional Development. John is responsible for corporate recruiting, mentoring newly hired employees, and executing training programs for the sales and recruiting teams. In his brief tenure with Willis Group, he authored the staff interview process and designed a new hire orientation program for sales and recruiters. John also lead strategic initiatives including co-authoring the Genuent Immigration Program designed to transfer foreign nationals to internal staff and the GEO which brings standardization to internal processes. Additionally, he has recruited many essential employees to the Genuent team including a Managing Director, several Business Development Managers, and Recruiters.
John brings over twenty years of experience in the Information Technology services space. He began his career with TEKsystems in 1995 and spent nine years serving as a Technical Recruiter, Manager of Branch Recruiting, and Account Executive. Since joining the team at Genuent, he has been a three-time President’s Club recipient for outstanding achievements.
Director of Performance Optimization / Analytics
Michael Allen joined Genuent as Director of Performance Optimization and Analytics. His primary responsibilities include performance analytics, resource optimization and technology enhancements. Known for his outstanding business acumen, Michael will elevate Genuent’s performance and efficiencies.
Michael has over 15 years in the Information Technology services space including 12 years with COMSYS, currently known as Experis. Michael began his career with COMSYS as a Technical Recruiter then continued to advance based on his outstanding performance and leadership. Michael drove several key initiatives at Experis targeting the improvement of sales and recruiting efficiencies.
These initiatives included programs to increase gross margin percentage, delivering training on effective negotiation techniques, and the creation of client analytics and field performance reporting.
Managing Director, Atlanta
John Hurst, a Managing Director in Atlanta. He is responsible for leading the local Sales and Recruiting teams plus evaluating market expansion within the Southeast region. In his brief tenure with Genuent, John implemented programs to increase market share within current accounts and drive new client development.
John brings over twenty years’ experience in the IT Services sector including a 17-year career with COMSYS (currently known as Experis) and most recently leading Atlanta operations for MDI Group. While at MDI Group, John was recognized as Managing Director of the Year in 2013 and 2014 and increased the consultant headcount in Atlanta by 70% during that time period. His career at COMSYS was highlighted by growing revenue 40% over a 2-year period and was awarded Chairman’s Club 3 times for outstanding achievements. Known as a charismatic leader with a track record of market growth and success, John elevates the Genuent brand in the Atlanta market.
Managing Director, West Region
MacKeever Tedford, a Managing Director for the West Region. He is responsible for leading a geographically dispersed team generating approximately $30,000,000 in annual revenue. MacKeever’s contributions to Genuent include developing an employee engagement program that decreased turnover and designing an account development program that increased market share in our Strategic Accounts.
MacKeever’s career spans 10 years in the Information Technologies Services industry with several industry leading firms. He began his career as a Recruiter for MacArthur Associates then transitioned to Kforce. MacKeever then was then recruited to COMSYS (currently known as Experis) where he sold IT Solutions in Southern California. He excelled early at Experis and was quickly promoted into a management role where he was tasked with launching the West Region Permanent Placement Division. MacKeever was then promoted to Managing Director over Southern California and Nevada based on his success and reputation as an effective leader.
Willis Group Chairman
Michael T. Willis has made a career of responding to unrecognized needs and opportunities with creativity and vision. Repeated success in building and managing high performing organizations to prominence in the staffing and recruiting marketplace secured Mr. Willis’s position among the industry’s leading figures and innovators. Consistent value for clients, exceptional customer experience, and the engaged employees and consultants that make it possible have been the product of his talent for building client-centric cultures and healthy organizations.
Over his career, Mr. Willis has founded and managed some of the largest and most admired firms in the staffing, managed services, and information technology industries. Within the staffing and managed services communities, he is a recognized innovator whose influence and ideas have shaped the industry at large. As the first to deploy computer systems in the staffing environment in the early 1980s, and as a leading figure in the development of the staffing vendor management concept in the early 1990s, he has maintained a consistent position at the leading edge and a reputation for innovation.
Mr. Willis’s endeavors and innovations were instrumental in driving fundamental change in the staffing industry and include his leading edge role in the introduction of Vendor Management (VMS) and Managed Services (MSP) to the space. The sophistication and scalability of those next generation services resulted in a more efficient and predictable means of acquiring quality contract resources at the enterprise level. These improvements in stability and efficiency were a tipping point for acceptance and widespread adoption of contract labor as an integral part of a best practice workforce strategy.
Since 1971, Mr. Willis has grown firms both organically and through acquisition, leading multiple public and private companies up to $2 billion in size. He has consistently been recognized, since inception, for his numerous accomplishments when named to Staffing Industry Analysts’ “Staffing 100” list, honoring individuals who have made notable contributions to the staffing industry. Having grown multiple businesses and successfully integrated nearly 100 companies during his career, Mr. Willis’s industry knowledge and business acumen are a tremendous asset to Genuent.
Willis Group President and CEO
Mark Willis combined substantial staffing industry experience with experience in leadership roles in venture capital and successful start-up businesses to form Willis Group Companies in 1997.
Mr. Willis understands that greatness in the staffing and recruiting space hinges on delivering value and a quality service experience to organizations, Candidates and consultants alike – and that each of these groups are customers. As a conduit between Talent and opportunity, Mr. Willis believes that staffing providers have a unique opportunity to make a lasting difference in organizations and positively impact individual lives.
Previously, Mr. Willis served as CEO for companies providing such services as oil and gas drilling and exploration, telecommunications, and an aircraft parts re-manufacturer. He also served on boards including Chairman and CEO of a NASDAQ traded telecommunications company.
As a venture capitalist, Mr. Willis has invested in and supported management in numerous start-up companies including a medical device manufacturer and distributor, healthcare software company, and an open MRI clinic.
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